2022年年會論文 -社群平台間的游移: 從符擔性角度看記者分化使用之戰術
篇名
社群平台間的游移: 從符擔性角度看記者分化使用之戰術
Interchanging Between Different Social Platforms: Affordance Perspectives for Journalists' Social Interaction Tactics.
作者

李岱瑾
中文摘要
本研究為瞭解記者在社群平台間的行動脈絡,以符擔性理論(Affordance Theory)為基礎,透過深度訪談 12 名不同世代的記者,探究記者如何在社群平 台戰略下執行戰術,對其人際關係的影響。研究發現,記者以臉書作為使用社群 平台之開端,感知臉書內涵轉變後,試著先調整自身行為的合適性,直到無法滿 足個人使用慾望,以跨平台至 Instagram 和創建臉書新帳號為最多記者採用的戰 術。記者在多重情境之下,並不會完全消失在臉書中,顯示記者不願破壞臉書經 營已久的人際關係,運用臉書原始科技的設計翻轉為有用資源,從單純交友軸線 轉變成輔助新聞之工具,Instagram 則成為私人的生活實記。
英文摘要
This study explores the network of journalists among social platforms based on the Affordance Theory. Through in-depth interviews with twelve journalists of different generations, we explored how journalists execute strategic tactics on social platforms, how they respond, and how it influences their interpersonal relationships. The study found that journalists started using Facebook as a social platform, and after sensing the change in the connotation of Facebook, they tried to adjust their behaviors until Facebook could no longer satisfy their needs. Journalists started shifting over to using Instagram and creating multiple Facebook accounts as their tactics. In many situations, journalists will not completely refrain from Facebook, which shows that they are not willing to throw away the connection that they have established. The design of using Facebook's original purpose has been turned into a useful resource, and it has been changed from a simple friendship medium to a tool for news. Whereas, Instagram becomes a personal account to record their life.
中文關鍵詞
社群平台、臉書、Instagram、記者、符擔性、戰略/戰術、人際關係
英文關鍵詞
Social platforms, Facebook, Instagram, Journalist, Affordances, Strategies/Tactics, Interpersonal relationship
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