2004年年會論文 -製造政治新聞-政治公關機制對媒體議題操縱初探
篇名
製造政治新聞-政治公關機制對媒體議題操縱初探
Making Political News- The Critical Perspective in Public Relation and Media
作者
林照真
Lin, Caroline
中文摘要
政治人物一向將媒體視為形象塑造與主導民意的重要場域,政治新聞與政治公關過去較少被聯想,現在卻已變得無法輕易分割,甚至被視為是傳播產業中的兩大領域。但公關崛起的同時,媒體產業正快速萎縮,媒體的抗壓性更弱,由政治新聞的內容呈現可知,公關機制控制媒體議題已經愈來愈明顯,以致媒體對公關的依賴日深,這種依賴終於影響到內容本身,因為政治公關的運用,「公共性」的意涵正逐漸轉變中。
雖然台灣在這方面尚缺乏系統性的研究,但已有若干跡象顯示公關在媒體上的鑿痕日深;再從西方經驗可知,政府與政治人物經常會利用消息發佈、私下透露、符號的運用等進行媒體操縱,而媒體從業人員也因為若干新聞運作的盲點容易陷入公關陷阱中。因此,本文即是希望釐清政治公關在新聞實務中的運用,並尋求媒體的因應之道。
英文摘要
The political parties and politicians use to construct the political reality through media coverage. Reporters show more respect for politicians who rely on professional communication experts to manage the news. We could observe how a wide range of governments have adopted public relations as a means of achieving particular goals through reporting. Political parties and politicians increasingly seek to exert some degree of control or manipulate over their media representation.
This paper tries to look at the resent rise of professional public relations in Western countries, even in Taiwan. The public relations have come to play an important part in the reporting process.
中文關鍵詞
發表日期
2004.06.25
授權狀況
已授權
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