2023年年會論文 -探究新聞短影音留言呈現形式之不同對閱聽人造成的影響
篇名
探究新聞短影音留言呈現形式之不同對閱聽人造成的影響
The lack of attention: Exploring the different types of the netizen’s comments will influence how extent of audience in the short videos
作者
張慈心、鄭雅嫚、留健蕙
中文摘要

 近年來,科技日新月異,越來越多人開始使用短影音觀看新聞。然而,閱聽眾在觀看短影音時,大多會想同步觀看他人的評論及風向。不過,在大多數的短影音平台中,看影片和留言是沒辦法同時進行的。故在本文中將留言和影片結合,並以「推播」和「彈 幕」的留言呈現形式,探討其除了能讓閱聽眾同時觀看外,是否能增加閱聽眾在觀看新聞的臨場感,並提升閱聽眾的態度和持續使用意圖。總體而言,本研究主要關注於不同留言呈現是否會影響民眾之持續使用意圖,並期許此能作為未來網路新聞媒體之參考。

英文摘要

 In recent years, technology improve every single day, people who using short videos to watch news gradually become the trend of this generation. But, most of short video platforms cannot watch short videos and comments in the same time. So, in the study, we put both of the netizen’s comments and short video in the same time, and use different types of comments, such as “bullet screen” and “carousel”. In addition to letting audience watch both in the same time, and whether improve social presence of audience watching news; whether increase audience’s attitude and continuance intention to use; and make audience more efficient to read netizen’s comments. All in all, the study main concerned the different types of the netizen’s comments will how extent influence audiences, and expect it can be a way for traditional news media to imitate in the future.

中文關鍵詞
社會臨場感、持續使用意圖、短影音、新聞價值、新聞留言、科技接受模式
英文關鍵詞
Social Presence, Continuance Intention to Use, Short Videos, Technlogy Acceptance Model, News Comments, Newsworthiness
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