2003年年會論文 -台灣地區青少年電視使用、個人經驗、與世界觀-一個涵化分析研究與討論
篇名
台灣地區青少年電視使用、個人經驗、與世界觀-一個涵化分析研究與討論
作者
湯允一、陳毓麒
中文摘要
Gerbner的涵化研究論述如下:電視是當代最具影響力的媒介,其內容千篇一律地充滿了暴力及刻板映象,並不符合真實世界。觀眾日積月累地接受這種訊息,久而久之便會受到影響,對世界產生扭曲的印象,其受影響的程度則是其電視暴露量而定。因此,電視看得多的人會比看得少的人更容易覺得世界充滿暴力、充滿危險,也容易覺得人多半自私自利、不可信任。
然而此項論述不斷地進行修正與挑戰,其中「主流效果」和「合諧」為其最重要的修正。雖然經過修正,要求於不同地區與文化進行檢驗的呼聲也不曾斷過。
本研究即呼應此需,檢驗台灣地區電視對青少年的涵化影響。本研究針對年台閩地區青少年,運用隨機抽樣抽取自民國八十七年十二月三十一日前年齡滿十二歲至十八歲之青少年 2176名進行電視收視行為、個人之不幸與遭遇、以及其世界觀進行抽樣調查。
本研究之結果與Gerbner等人之研究結果不盡相同。因此,針對測量工具與涵化分析之普遍適用性討論,並提出改進意見。
英文摘要
Based on his cultivation analysis, Gerbner argues that television is the most powerful media in the modern world. Its violent content and stereotypical images are different from the real world. However, by bombarded with such content day in and day out, the audience are gradually influenced by television content. Furthermore, the more the audience watch the more they are affected by it and develop a mean and dangerous world symptom. In other words, the television shapes its audience’s worldview.
Nonetheless, such statements are constantly revised and challenged. The "mainstream effect" and "resonance" are the most important revision of the cultivation analysis. Furthermore, the demand of testing such hypothesis in different region and culture beyond American soil has never stopped.
This study answers to such call and examines Taiwanese television ’s cultivation effect on its youth audience. A survey of 2176 random sampled, 12-to-18-year-old, Taiwanese youth on their television viewing behavior, personal mishaps and deviant behavior as well as worldview, is conducted at the end of 1999.
The results of this study are different from what Gerbner’s analysis. Thus, both the operationalization of television view and the generality of the cultivation hypothesis is discussed with further suggestions.
中文關鍵詞
發表日期
2003.09.06
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