從「大眾商品的迷」到「政治迷」：初探政治迷的生活實踐與意義
From the "fans of mass commercial goods" to "political fans": A primary inquiry on the political fans ’ practice and meaning in everyday life

吳彥明
Wu, Yen-Ming

隨著解嚴之後的報禁、黨禁等解除，台灣本土在地的閩南文化逐漸有了著力點，甚至浮出檯面，不但成立了本土的政黨、全國性報紙、廣播電台與電視台等等，更在2000年時由台灣本土在地人當選了民選總統。這一股綠色風暴可以說是從解嚴前蟄伏的游擊戰到入主總統府間，成功\地挑起了台灣人的一種在地歸屬感。政治不再是人人三緘其口的禁忌，而是瀰漫在日常生活中的一種實踐與認同，這當中當然產生了族群對立與南北斷層，但也衍生了一群從南到北無不掏心掏肺的死心擁護者，我們就姑且稱他們為一群「政治迷」（political fans）。然而，為數不少的迷文化研究仍環繞在大眾文化與大眾商品之上，雖然體現了閱\聽人與大眾媒體文本之間互動的意義性，但關於政治活動與迷文化之間的融合仍為數甚少。是故，本文以迷文化的相關研究作為分析骨架，來分析晚近逐漸萌起的「政治迷」現象，並試圖概念化與理論化政治迷的含意。

Since the martial law ended in 1987, local culture in Taiwan has grown by degrees into institutional situation. It not only constituted a local party, a national newspaper, and a local TV station but also won the presidential election in 2000. From the illegal position to the legitimate status, this "Green Storm" has indeed aroused a local identification with the Taiwan people successfully. Politics is no longer a taboo, on the contrary, it has become a practice and identity in everyday life. However, it has also arisen the conflict between ethnic groups and the North-vs.-South areas. Then, obviously, there comes a special die-hard group that shows a great loyalty to the different parties, candidates, or even ideologies. We may call them "Political Fans". Nevertheless, most of the fan studies still concentrate on popular culture or mass commercial goods. As the result, based on the previous fan studies as an analysis framework, this paper attempts to analyze the "Political Fans", and attempts to conceptualize and theorize the meaning of the "Political Fans".

生活政治，政治迷，迷文化，通俗節目

lifestyle politics, political fans, fan culture, popular program

2006.07.12

已授權

2006E09.pdf