The economic management system, which came into being in the planned-economy and depended only on the appropriation of national finance, is the fundamental reason why Chinese TV industry has achieved little real economic achievements in the long term. The only way to solve this problem is to reform, that is, change Chinese current TV management system. TV industry ’s operation is one of the most important sectors in this reform. My dissertation observes the development process of Chinese TV operation, and then expatiates my expectation of Chinese TV industry ’s operation by analyzing some problems which influences Chinese TV industry ’s operation. The goal of it is to advocate the market and industry operation of Chinese TV media. The dissertation enumerates and analyzes some problems which currently influences Chinese TV industry ’s operation, including mouthpiece function ’s effect on TV industry ’s operation, the overall quality of TV programs which is not good enough, TV station ’s inner managements lagging behind, TV industry ’s operation lacking talents, TV industry ’s operations narrow visual field and government ’s shortage of powerful law management on TV industry ’s operation. On the base of analyzing problems, this thesis tries to suggest some measures of TV industry ’s operation which have Chinese characters, such as to properly deal with the relationship between the functions of mouthpiece and industry, and make full use of the promotion action of mouthpiece function on TV industry operation with the prerequisite of under the leadership of Chinese Communist Party; advocate energetically to develop capital operation, and encourage Chines TV industry to rapidly enter the Chinese capital market which is growing mature in order to get financing; use the management experiences of western famous media groups for reference to implement industry management.
中文關鍵詞
英文關鍵詞
TV industry ’s operation，mouthpiece function，industry function，capital operation