2001年年會論文 -試探澳門大學生之互聯網使用與傳統媒體的關係
篇名
試探澳門大學生之互聯網使用與傳統媒體的關係
An Exploratory Study on the Relation between Internet Use and Traditional Media by University Students in Macau
作者
張榮顯
Angus, Weng Hin Cheong
中文摘要
本研究以「使用與滿足取向」為基礎,以「期望-價值理論」為理論架構,探討澳門大學生使用互聯網的情況與他們對互聯網的期望,試圖瞭解互聯網的使用與其他傳播媒體的關係。研究結果顯示,互聯網的出現,為大學生帶來時尚生活型態的憧憬,由此激發他們增加使用互聯網的機會,此外,使用互聯網對傳統媒體還未帶來很大的衝擊,「取代效果」並不顯著。
英文摘要
Based on the uses and gratification approach and the theoretical framework of the expectancy-value theory, this study examined the relation between Internet use by university students in Macau and their expected values towards Internet, and investigated its relation to traditional media. The findings showed that students had significant perceived value of pursuing fashionable life pattern through Internet, and thus increased their use of Internet. Moreover, the Internet use did not bring great impact on the use of traditional media. No significant findings were found for the existence of the media displacement effect.
中文關鍵詞
發表日期
2001.07.03
授權狀況
已授權