候選人負面新聞與新聞框架對政治憤世嫉俗與政治責任歸屬的影響
The Effects of Negative Candidate News and News Frames on Political Cynicism and Attribution of Responsibility

陳憶寧
Chen, Yi-Ning Katherine

本研究以實驗法探討新聞框架與負面新聞閱\讀量對於閱\聽人的政治憤世嫉俗以及政治歸因的影響。180位受試者對於各種情境所引發的政治憤世嫉俗在二因子變異數分析中，新聞框架的主要效果未達顯著，在閱\讀負面新聞則數的差異則達到顯著，且兩者有顯著的交互作用。閱\讀負面新聞則數與政治憤世嫉俗的程度有正向的線性關係。在引發的對政客歸因變異數分析中，新聞框架的主要效果未達顯著，但是閱\讀負面新聞則數則達到顯著，而兩個自變項並無顯著的交互作用。而進一步觀察期平均數，則發現形象框架新聞所導致的政客歸因程度高於議題框架，且閱\讀負面新聞則數與政客歸因有正向線性關係。在引發閱\聽人評估國家問題的制度歸因的變異數分析中，本研究發現新聞框架的主要效果達顯著，即議題框架所引發的制度歸因高於形象框架，但是閱\讀負面新聞則數則未達到顯著，而兩個自變項並無顯著的交互作用。就閱\讀量而言，閱\讀負面新聞則數與制度歸因的有線性關係。在議題新聞框架上，則是愈讀愈多負面新聞，則制度歸因得分愈高，但是在形象新聞上，其線性關係並不存在。

This research examined the influence of negative political news frames on the feelings people generate in response to campaign news. Preparing and conducting this investigation involved the use of a multiple-method strategy. Content analysis identified two news frames (i.e., issue frame and image frame) and one experiment induced political cynicism and attribution of responsibility. One hundred eighty students participated in the experimental study, in which they read and responded to the amount of negative news and frames of news. Results demonstrated that participants were more likely to generate more cynical reaction and hold politicians responsibility for Taiwan ’s problems when being exposed to more negative news. Participants being exposed to issue frame were more likely to hold institutions for being responsible for country’s illness than those exposed to image frames.

形象框架，政治憤世嫉俗，負面新聞，責任歸屬，實驗法，議題框架

attribution of responsibility, experiment, image frame, issue frame, negative news, political cynicism

2001.07.03

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候選人負面新聞與新聞框架對政治憤世嫉俗與政治責任歸屬的影響.pdf