So far, all provinces, cities and autonomous regions in China ’s inland have set up their own news websites. The three commonly adopted developing models of these websites are "Peopledaily Model", "Tianji Model" and "Qianlong Model". By analyzing the models of traditional media ’s websites inland, the main body of this article put forth the following ideas. Traditional media ’s websites should put emphasis on their individualities in its development, bring forth creations to their existing systems and make profits earlier. In addition, it also suggests that the future for the traditional media ’s websites should be established on the basis of marketing operation, including integrated resources of multi-media and plural methods of profits making.