The aim of the mass communication is to let the audiences accept all information of media. The effective communication is the starting point and result of communication. In order to enhance the effect of communication, we must make use of the accomplishments of philosophical, sociological, psychological areas, and explore deeply and absorb all kinds of useful composition while we must study in-depthed the communication method. The communication studies need to draw the profound details of scientific and philological methodology, and use for reference of sociological theory and method, and know well audience ’s mind and come up to the mental correspondence between communicator and audience with the help of psychological studies.
中文關鍵詞
新聞傳播，方法論，哲學，社會學，心理學
英文關鍵詞
mass communication，methodology，philosophy，sociology，psychology