With the impulse globalization, intercultural communication become more and more frequently, but owing to the variance of culture, the different culture misread each other, so recenrly the question of chinese intemational image became a focus. In the intercultural communication studies,the scholars had been cognizant of the cultural variance and distinguished them.Chinese culture is a kind of high-context culture, so it is impossible to understand Chinese real panorama,nor the media language.The author thinks the misapprehensive of Chinede international image is created by two aspect: one is foreign medias report with orientation and misunderstanding, the other is Chinese media including news media and cinema and books can not reflect Chinese prime culture to abroad. Currently, Chinese media must strengthen the cooperation and intercourse with foreign medias. Chinese film and aborad cultural activities must communicate the soul of Chinese culture directly. And they should lessen political color, intensify folk communication.