2001年年會論文 -論傳統媒體的社區功\能
篇名
論傳統媒體的社區功\能
Function of Community in the Traditional Media
作者
夏文蓉
Xia, Wenrong
中文摘要
本文的出發點是:傳統媒體對於現代社區的作用日趨增強。從社區的初始內涵看今日大眾媒體,它們在致力於建立一種社區關係。社區功\能的提出,是傳統媒體在互聯網的啟發下保持競爭優勢的必然選擇,媒體通過增強互動性,增加生活化內容因應來自互聯網和傳統媒體內部的挑戰。與互聯網所建構虛擬社區相比,傳統媒體的社區功\能指向實在社區,表現為服務于社區的功\能。它的實質是建立一種與實在社區相互補充、良性互動的媒體社區文化。
英文摘要
This paper conceives that the traditional media play an important role in the modern community. Under this assumption, today’s mass media can be studied from the original intention of community. The community relationship has been set up in the mass media. In order to keep up competitive superiority over the internet and the others, the traditional media advance the function of community. The traditional media enhance the interaction and add to the content of life. Making a comparison between the internet and the traditional media, the function of community in the latter points to the real community, on the contrary, the internet sets up a fictitious community. The mass media give more of services to the real community. The central point at issue is that a positive community culture of mass media might be set up in the traditional media.
中文關鍵詞
傳統媒體,社區,功\能,媒體社區
英文關鍵詞
traditional media,community,function
發表日期
2001.07.05
授權狀況
已授權