2001年年會論文 -電視是什麼?:論電視傳播的人際性
篇名
電視是什麼?:論電視傳播的人際性
What is the television? The interpersonality of the TV communication
作者
任遠、鄧理峰
Ren, Yuan、Deng, Lifeng
中文摘要
什麼是人際性?人際性是指電視傳播中收視情境人際交流的特徵的概括。而收視情境人際交流就是指在電視傳播活動中,觀眾與電視節目,尤其是與電視節目中的媒介人物之間的心理互動。

人際性是電視傳播在現代電視紀實技術條件下獲得的一種可能性。和過去的電視傳播活動相比,在現代技術條件下,電視傳播活動的運作形態和節目形態都發生了很大的變化,而“人際性”就是對這種變化的一種概括。
本文分析了收視情境人際交流產生的前提條件,即在現代紀實的技術條件下,人們社會交往的場所實現了與物質場所的分離。本文考察了人際性的內涵,剖析了電視傳播中的兩對關係——傳者與觀眾,電視頻道與觀眾的關係。文章還對收視情境人際交流作了深度分析,提出了人際性理論實踐的原則和策略。簡言之,本文拓展了一個存在於眾人心中而未能明晰地表達于字面的思路,這就是人際性思路。用這個思路來思考電視新聞節目的生產或者考察電視傳播的效果,我們將會有一些新的發現。
英文摘要
What is interpersonality? Interpersonality summarize the characteristics of para-social interaction context of non-fictional TV program .And the para-social interaction a kind of psychological interaction between the TV viewers and the TV program, especially the media characters ,in the communication process.

Interpersonality is a new kind of possibility that the television acquired with the support of morden television technology .Last decades have witnessed sea change in the operation and programming of television communication .The theoretical summarization of those changes is named “interpersonality”.

This thesis proposes that the precondition of para-social interaction in the TV communication process is the separation of social place from physical place with the constant progress TV technology, The thesis examines the connotation of inerpersonality and analyses the relationships between communicators and TV audiences, TV channel and audiences . The thesis also makes in-depth analysis for the para-social interaction and suggestes that basic principal and strategies of interpersonality for TV communication.

Simply put, this thesis broadens the scope of interpersonality thinking which can be applied to explain the production of TV program and the media effects effectively.
中文關鍵詞
發表日期
2001.07.05
授權狀況
已授權