This paper relay on my more than ten years teaching and studying CIS, and 50 Cases of CIS which I take charge of or take part in . It reflects and innovates to the concepts, theory, factors, innovation methods, the best occasion leading to CIS to the corporate, assessment standard about the CIS .It analyses the two "CI" concepts and CIS concept, We how to translate CIS in to Chinese. It creates the new concept about "CIS Field", "Field effect of CIS", "Audio Identity System", Mind aim ____apperception .It Analyses the theory of one factor about CIS how to develop to the theory of 5 factors about CIS. It categorizes Mind Identity System, Analyses the function and modality of MIS. It Innovates "the CIS whole message cross method", "the CIS arrange method", "the 7 only method". The new Assessment standard about the "degree of correspondence", the "degree of identification", the "formula of CIS plan and assessment ". Key words: CIS Identity Comprehensive Research Innovation