This research focuses on how the new institutional economics could be applied to the economics studies of communications. In the past, the theories of communication economics mainly benefit from critical political economy of the Left and industrial economy of the Right. There are some case studies that are the applications of the new institutional economics, but not much on theoretical investigation. This research elucidates the thought of Ronald Coase, the founder of the new institutional economics, on communication, and points out that it could has a great contribution to the studies of industrial organization of communication industries, communication policy and, communication history. In the meantime, this research also discusses the relation between the new institutional economics, political economy and industrial economics of communications.
中文關鍵詞
新制度經濟，傳播政治經濟學，產業經濟，寇斯，傳播史，傳播政策
英文關鍵詞
the new institutional economics，the political economy of communications，industrial economics，Coase，communications history，communication policy