After 2004, a blog service provider「Wretch」which was an experimental information service in NCTU became very popular in recent 3 years. However, because of its improper expansion policy, it diverged from the TANET and commercialization in 2005 finally. This dwells upon with great relish for the commercial media and the media mould its successful image in its possible. But, in the internet, the commercialized process has many criticisms and queries. In this article, I will use the concept of「commodification」to analyze the problems of its commercialized process, and also wants to offer different views with the commercialized process.