2007年年會論文 -反迷的「迷群」?從對抗情緒中產生的反迷閱\聽人之探索─以反偶像社群為例
篇名
反迷的「迷群」?從對抗情緒中產生的反迷閱\聽人之探索─以反偶像社群為例
The anti-fans ’ "fans"? Exploring the audience of the anti-fans with resistant emotion---a case study of anti-idol groups
作者
陳盈帆
中文摘要
本研究將焦點關注在閱\聽人研究光譜的另一端─具有厭惡情緒的過度閱\聽人,以心理學角度探討其反抗某偶像、甚至是加入反迷社群的原因,並分析迷群的內在認同與外在消費行為與反迷者有何異同,試圖找出反迷者在閱\聽人光譜中的定位,能否等同於帶有另一種負面情緒的「迷群」。深度訪談後發現,其所反之因多半是作對的保護本能作祟,極端的反迷「迷群」為少數。且反迷者的內在認同與迷群無二致;但文化消費部分,則是積極創造kuso 文本,甚至在媒介滲透的影響下,被動地消費了第二級偶像文本。事實上,反迷者在閱\聽人光譜裡的位置是流動不定的。
英文摘要
This research focuses on the spectrum of the audience research at the other side─an excessive audience with hatred or resistant emotion. Through some psychological viewpoints, the author would like to discuss the reason why these anti-fans want to oppose some object or text, even enter into the anti-fan club. This article also wants to find out the position of anti-fans in the spectrum by analyzing similarities or differences in inner identity and the behavior of cultural consumption between fans and
anti-fans. Through depth-interviewing method, it was discovered that the instinct of ridicule results in the resistance; and the anti-fans who with extremely hatred for idols are the minority. In addition, there ’s no difference in the inner identity between fans and anti-fans; however, in the cultural consumption part, anti-fans produce some kuso text actively, and even consume the secondary idol-text passively because of the media-penetration society. In Fact, the position of the anti-fans is not
fixed, and it will change under various conditions.
中文關鍵詞
反迷閱\聽人,文化消費,笑的本能,認同,愛與恨
英文關鍵詞
Anti-fans,cultural consumption,the instinct of ridicule,identity,the emotion of love and hate
發表日期
2007.07.05
授權狀況
已授權