Multimedia news is the future of online news development; therefore, how to present multimedia news efficiently has become an issue deeply concerned by the press. The understanding of how internet multimedia news presentation modes influence on user ’s learning efficiency is conducive to establish better multimedia websites.
According to dual-coding theory, if more than two modes of media(for example animation, audio or text) is collectively provided when a human being is learning, it will positively assist the process of learning, recall and retrieval of the content. In this research, we will use experiment method and "dual-coding theory" to screen user ’s learning efficiency ofinternet multimedia news.
中文關鍵詞
新聞網站，雙碼理論，學習成效，多媒體新聞
英文關鍵詞
news web sites，dual coding theory，Learning efficiency，multimedia news