This study examines the use of product placement in journalism and its impact on reporters ’ perceived autonomy, job satisfaction, future employment aspirations, and ethical attitudes. Using random sample, a total of 771 working reporters were interviewed in 2004. The results of the study showed that a substantial majority of reporters surveyed had worked for product placement projects. The results also revealed that frequency of participating in the product placement projects was the best predictor of respondents ’ perceived autonomy, job satisfaction, future employment aspirations, and ethical attitudes.