2005年年會論文 -明天依然愛我?電視運動轉播權金的發展與分析(1990-2005)
篇名
明天依然愛我?電視運動轉播權金的發展與分析(1990-2005)
Still the love-match? The development of sports broadcasting rights (1990-2005)
作者
劉昌德
Liu, Chang De
中文摘要
媒體與運動產業的市場結構,是影響轉播權利金的主要因素。有線與衛星頻道的壯大,加上跨國媒體以運動轉播擴張版圖、並藉高額權利金設下進入障礙以達成壟斷,造成轉播買方的競爭愈趨激烈。在運動市場壟斷與媒體市場寡占競爭的結構下,英美的運動轉播權利金在1990年代以倍數增加,近期卻面臨困境。在台灣,跨國媒體與無線電視台的加入競爭,是最令人矚目的新發展,也帶動本土運動轉播市場的再度蓬勃與爭議。本文分析這些發展的成因與意義,並在結論中建議以公共利益為核心價值,思考運動轉播規範的方向。
英文摘要
The market structure of sports and televisions is the determinant factor of sports broadcasting rights fee. Because of the rapid growth of cable and satellite channels and the expansion of transnational media/entertainment corporations, the competition between buyers of the broadcasting rights market have been getting intense than ever. In both the US and the UK where the sports leagues are monopolistic and the television markets are oligopoly, the value of sports rights has increased sharply over the last decade. However, some media conglomerates have encountered financial crisis recently due to the dramatic increase of the cost of sports broadcasting rights. The development of sports rights in Taiwan seems to follow the history of these two countries but with a relatively low degree of commercialization of sports and the invasion of global sports channels. In order to sustain the public interest, this paper recommends government ’s interference to regulate the sports broadcasting in Taiwan.
中文關鍵詞
運動轉播權,媒體—運動複合體
英文關鍵詞
Sports broadcasting rights, media/sports complex
發表日期
2005.07.14
授權狀況
已授權
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