為傳播研究另闢蹊徑？—傳播史研究與研究途徑
The Study and Approaches of Communication HistoryIn the Midst of a Paradigm ShiftIn Communication Studies

林麗雲
Lin, Lihyun

數十年來，台灣的傳播研究深受美國主流典範的影響。但是，這個典範偏重效果及微觀的分析而忽略結構性及鉅觀的研究，無法充分地解釋台灣社會變遷中的傳播現象。在此「非常時期」(the period of anomaly) --也就是舊典範面臨危機而新典範尚未成型之時--本文將指出：面對傳播環境中的變遷與挑戰，傳播史研究是不可或缺的面向，因為傳播史研究的鉅觀及動態性分析，將有助於觀照傳播體制的過去、現在與未來。接著，本文將討論未來在進行傳播史研究時可能採用的幾種途徑-- 歷史主義的、客觀的與解釋的--也將分析它們的優點與限制。本文的目的在於拋磚引玉，期盼有更多的人共同來耕耘這片重要而尚待努力開發的領域。

Taiwan ’s communication research has long been influenced by the dominant research paradigm in the US.This paradigm, focusing on micro-level analysis and ignoring the macro and institutional analysis, can not fully answer the communication problems in Taiwan ’s social transition.At the present "period of anomaly" i.e. the period when the old paradigm is in crisis but a new one has not yet come, this paper suggests that historical studies would be indispensable in meeting changes and challenges in the communication system.The reason is that a holistic and historical analysis can shed light on the historical trend for the particular context.The paper further discusses the main historical approaches--the historicist, objective and interpretative ones--and their implications for future research. The discussion here aims to inspire and to invite people to come to this important but largely unexplored field in communication studies.

傳播研究的典範，傳播史，研究方法，歷史社會學

communication research paradigm，communication history，methodology，historical sociology

1999.06.28

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為傳播研究另闢蹊徑？—傳播史研究與研究途徑.pdf