1999年年會論文 -台灣報紙轉型的問題與挑戰:提供讀者更好的選擇?
篇名
台灣報紙轉型的問題與挑戰:提供讀者更好的選擇?
A Study on Transition of Taiwan ’s Newspapers
作者
蘇蘅、牛隆光、黃美燕、趙曉南
Su, Herng、Neu, Lun-kuang、Huang, Mei-yen、Chiao, Shiao-nan
中文摘要
台灣報紙在報禁開放十年以來變化快速,截至民國86年底的統計,台灣報紙家數已由解嚴前的31家成長了一倍以上。受到市場強大壓力影響,追求利潤變成報紙第一要務。有關報紙新聞市場導向的問題,贊成和反對派都各提論點。本文提出市場導向對新聞事業可能產生的相互矛盾的三種影響,並以市場模式探討台灣報紙走向市場的環境、產生的現象及問題。
英文摘要
Since the lift of ban on Taiwanese newspapers in 1988, evidence has been accumulating that journalism is undergoing a critical transformation-a move away from reliance on professional norms defining what in newsworthy and how to report, toward a journalism based observing the marketplace. A market-based model of news production argues that primary news decision-about how to learn what is going onfrom the outside environment-are quite complex.

The current research uses market-based model of news production to analyze some structure adjustments and newsroom management policies changing in response to the changing relationship between the economic order of market and newspaper industry. This study also indicates that journalistic values, media cultures as well as economic conditions are responsible for the degree of ’commercialization ’ of major newspapers in Taiwan.
中文關鍵詞
報紙,新聞,市場導向,報紙競爭,新聞內容
英文關鍵詞
newspaper,news,news production,news values,market-based model,news as commodity
發表日期
1999.06.29
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