1999年年會論文 -觀眾腦海中的日劇圖像—日劇迷與非日劇迷之比較
篇名
觀眾腦海中的日劇圖像—日劇迷與非日劇迷之比較
The Picture of Japanese Drama in Audience ’s Mind: The comparison between Japanese fans and non-fans
作者
王敏如、何瑞芳、陳佳蓓
Wang, Min-ju、He, Re-fun、Chen, Chia-pei
中文摘要
日本電視劇對於年輕一代而言,是每日閒談間不可缺少的話題。但是,同樣在收看日劇,對日劇著迷的程度不盡相同,所以對日劇的想法也可能不同,這些對日劇想法的異同會反應在其對日劇的基模概念上,故本研究旨從「迷」的層面探討日劇迷與非日劇迷腦海中日劇圖像究竟為何?本研究以深度訪談的方式針對8位日劇迷與8位非日劇迷進行調查。

研究發現,日劇迷及非日劇迷對日劇中的劇情、男女主角、其它角色安排、服裝、音樂、拍攝手法、背景、家庭倫理、生活態度、愛情觀等的基模觀感沒有太大的差異,但因為日劇迷所具有迷的特質所以還是表現出迷的特徵。在對日劇基模概念的數量上,迷及不迷者沒有太大的差異,也就是說,迷的特質與日劇基模概念數量的增減沒有明顯的關係。但在對日劇基模的複雜性上就廣度而言有差別,可見日劇迷的思考範圍較廣,就深度而言,呈現出明顯的差異,可見日劇迷的思考較為深入及詳細。此外,日劇迷在引用其它基模的概念廣度也比非日劇迷為多。
英文摘要
For this younger generation, Japanese soap opera is the source and topic of their daily gossip. Why are the youth so obsessed Japanese soap opera? According to the research, the main reason is Japanese attractive young idols. Audiences are not only watching Japanese soap opera, but also discuss the characters and plot at the same time. In the other word, audiences are indulged with Japanese soap opera totally.

But, people have different level of attraction. So it could have various thoughts about Japanese soap opera. The diversity will affect on Japanese soap opera ’s schema concepts. The purpose of this study focuses on the level of obsession to Japanese soap opera. What ’s the general picture in Japanese soap opera fans and non-Japanese soap opera fans ’ mind?

We talk to eight Japanese soap opera fans and eight non-Japanese soap opera fans by in-depth conversation in this study. From this study, they don ’t have big differences in plot, leading actor, leading actress, other characters, costume, sound track, photo shooting, background, ethics, life attitude, love and other basic concepts.

On the number of schema concepts of Japanese soap opera, it doesn ’t make any difference. Therefore, there is no relevance between fan ’s quality and the changing in Japanese soap opera ’s schema concepts. However, it has difference in Japanese soap opera ’s complexity of schema. To the width of schema, the thinking of Japanese soap opera fans is wider than those non-fans. As to the depth of schema, it has a obvious difference. It means those fans take it more deeply and detailed. Besides, Japanese soap opera fans use more other schema concepts in width than non-Japanese soap opera fans.
中文關鍵詞
基模,日劇,迷,戲劇
英文關鍵詞
schema,Japanese drama,fan,drama
發表日期
1999.06.28
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