This thesis ’s topic is to research if or how the radio program ’s audience can effect the program content and emcees ’ choices. It used interview survey to collect the 6 emcee and 2 programmers ’ opinions. The questions including 3 topics: How the emcee images their audiences. How the audiences ’ feedback effect the programs. How the emcees identify their relationship with the audiences.
The results found:
1.About the popular or high listening rate ’s programs, the emcees and programmer design contents usually by their experiences and thinking. For them, the audiences ’ images are blurred. But the distinguished programs ’ emcee have more clear images of their audiences, they also attend to choose the target audiences ’ interesting to arrange their programs ’ content.
2.The audiences ’ feedback effects are influences by the broadcasting stations ’ position, program type, emcee character and the feedback contents. The private stations emphasize the listening rate. The public stations emphasize the principles of foundation, government policy. So the individual opinions are not important. The programs‘ type are decided won ’t be changed by audience opinion. The effects of audiences ’ feedback also influenced by the emcees ’ characters. Some won ’t accept the audiences ’ opinions, some will adjust to fit their target audiences interests. The audiences ’ feedback for to courage the emcees or inform the favorites will have the higher chances to be accept. Contrasts to the negative opinions have fewer chances to be accepted.
The emcees position their relationship with audiences have different intimate extents. Some treat their audiences with very intimate relationships, like families or friends, will pay private time to help and care their audiences. Some set on simple works relationships, that is just between emcee and audiences, they won ’t wish to expand any private relationship.