關於傳播學入門科目的一些想法
Reflections on the First Course in Communication Studies

陳世敏

在大學裡， 已取得學術正當性的學門， 通常也是已建置化的學門。 這些學門對於學科的內涵以及第一門課應該是什麼的問題，在學術圈內有高度共識。 傳播學並非如此。

作者調查了台港及美國若干傳播學系的第一門課， 發現內容岐異極大，而且職技訓練性質濃厚。以「傳播」或「人類傳播」為名的十本教科書，內容相近， 承襲了美國語言傳播學系的傳統， 無視於學術典範的轉移和以NCA為代表的兩大流派合流的思潮。

作者提出了傳播學的學門建造工程構想，主張直指傳播本質，以中國文化為傳播學入門課的脈絡，才能超英趕美。

Academic disciplines which enjoy scholarly legitimacy at any university is very likely also the established disciplines. Their contents of education and the nature of their first courses are well structured and practiced by educators of each discipline. This is not the case for a discipline called communication studies.

The author surveyed a few dozens of communication-related university departments in Taiwan, Hong Kong and the United States and found that there is a great diversity for their very first course of teaching. Moreover, the first courses are more likely to be job-training in nature. The ten textbooks examined showed a consensus in content overwhelmed by speech communication. Their subject matters reflected no sign of converging the historical rivals between the mass communication school and speech communication school, a trend supposedly signified by a name change of SCA to NCA in 1997.

Ways in building the discipline and gaining academic legitimacy for communication studies are suggested. For Chinese scholars who are interested in this endeavor, a cultural-contextual approach to construct the essence of communication for the first course is urged.

傳播學，課程內容，文化脈絡

communication studies，course content，cultural-context

1999.06.28

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關於傳播學入門科目的一些想法.pdf