組織傳播與媒介管理：以媒體組織中之上下司溝通研究為例
Organizational Communication and Media Organizations ’ Management: A study of superior/subordinate communication in media organizations

李秀珠
Li, Shu-Chu Sarrina

組織傳播是以傳播之觀點來談組織管理，比較傾重於人力資源之管理，而人力資源之管理對媒體組織而言，是非常重要的一個面向，因為媒體組織為一勞力密集且專業導向之組織，其表現完全仰賴於員工專業能力及創意之發揮，如何創造一個激發專業表現及創意發揮之工作環境對媒體之表現具關鍵性的影響。本研究之主要目的在於說明如何運用組織傳播之相關理論於媒體組織管理之中，並以媒體組織中之上下司溝通研究來闡述其合適性。本論文並認為，組織傳播在美國已發展很久，並累積了許\多相關文獻及理論，目前，台灣媒體組織之管理正形成一個新的管理領域，就傳播領域而言，結合組織傳播與媒介管理是傳播界發展媒體管理之一大利基，也是媒介管理有別於一般管理學院之組織管理之處。

Organizational communication is a discipline which uses a communication perspective to handle organizational management. Unlike other organizational management disciplines, organizational communication put much emphasis on human resources management. Media organizations are labor-intensive and professionalism-oriented organizations with their performances depending heavily on their employees ’ capabilities and creativity. With such characteristics, media organizations ’ management has to pay very much attention to human resources management because it is critical to the performances of media organizations. The purpose of the study is to explain how to apply the theories of organizational communication to media organizations’ management. In particular, this study examines the study of superior/subordinate communication in media organizations to illustrate the appropriateness of using organizational communication theories into media organizations.

媒介管理，組織傳播，上下司溝通，承諾取得策略

Media management，organizational communication，superior/subordinate communication，compliance-gaining strategies

1999.06.29

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組織傳播與媒介管理：以媒體組織中之上下司溝通研究為例.pdf