Advertisers have employed "product placement" to promote their products, services or ideas. While consuming media contents, the audience is also unconsciously exposed to commercial information. Since product placement can contribute to promoting products, the tobacconist might have been utilized product placement to promote their tobaccos. In order to understand how tobacco information was presented in media contents, this study employed different methods including content analysis, focus group interview, and in-depth interview to collect research data. One movie and 11 television news were purposively selected as the samples for this study. The findings of this study showed that tobacco information was often presented in Taiwan ’s media contents, including TV news and movies. Some cases of the presentation of tobacco information in media contents were very suspicious. According to the opinions of interviewed experts, these exposures of tobacco information might be the real cases of product placement in promoting tobaccos.