This paper tries to explore the process through which people construct image and make evaluation about political figure. The role of mass media in the process is the focus of the study. Based on the arguments of several theoretical hypotheses, such as agenda setting, priming effects and framing effects, the author tentatively provides an integrated framework to articulate the relationship between President Lee ’s visit abroad (which always grab media ’s attention) and people ’s evaluation about him.
Content analyzing newspapers ’ coverage during Lee ’s visit abroad and reviewing poll results just after his return, some support is found toward the framework proposed. The paper would also like to explicate the meaning of politician evaluation, and its finding might provide some insights into the mechanism of formation and change of public opinion.