Under the inference of government ruling and market power, cable systems in Taiwan are competing in two kind of competitive environment. One is that there is only one system operator in one area. Another is that there are over two system operators in the same competitive area. This paper is to analyze the satisfaction of cable subscribers in different competitive areas.
The results show that the satisfaction of cable subscribers in the area there are more than two system operators is higher than in the area there is only one system operator. Also, the system operator in higher competitive area think highly of the subscribers ’ opinion.