析論台灣傳播學研究／實務的生產 (1949-1980) 與未來：從政治經濟學取向思考對比典範的轉向
The Taiwan Communication Research and Practice (1949-1980) and Its Future: Making a Paradigm of Contrast Turn by the Political Economy Approach

程宗明
Cheng, Hamilton Chung-ming

本文試圖以政治經濟學取向，為已被行政與批判研究典範所分割的傳播教育空間，找尋一個相續的對話結構。政治經濟學奠基在唯實論的立場，確認概念範疇必有現實事物的對應，並提出週期循環的傳播發展論，與國人經由反思現代化理論後得出的對比典範不謀而合。據此，傳播政治經濟學視台灣傳播知識生產為一個研究的對象，不同於批判的文化理論棄歷史背景知識於不顧，反而積極型塑過去傳播學術體制的構成，並針對此結構提出相應的辯證實體。本文建議台灣傳播研究的過去與未來，透過一個心戰策略的執行、閱\聽人商品的製造、傳播產業勞動的徵用的三角關係，可以形成行政與批判研究的共同焦點與辯論講壇，達到傳播研究相續發展的可能。

Based on the political economy approach, this research aims to reconstitute the communication scholarship divided by administrative and critical studies. The proposed scholarship emphasizes the continuity of its constituents. Realism or practical realism, the ontology of political economy, saw the ideal categories are interacted with material objects. It also provided the cyclical process of development and communication theory. This thesis coincidentally reflected on the rethinking of modernization theory by local community which named a new paradigm of contrast. Therefore, the political economy of communication studies treats the origin of Taiwan communication research as an object of study rather than discarded it by the cultural studies. It proposes the past of Taiwan communication research and practice was constituted of the operation of psychological warfare, the production of audience commodity, the exploitation of communication industry labour and its future should dialectically make a contrast of these three components. The way of a contrast paradigm is a forum of communication studies and make the continuity of it possible.

政治經濟學，傳播研究，對比典範

political economy，communication research，contrast paradigm

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析論台灣傳播學研究／實務的生產 (1949-1980) 與未來：從政治經濟學取向思考對比典範的轉向.pdf