電腦網路與傳播問卷調查
The Use of Computer Networks in Communication Survey Research

周倩、林華

本研究探討利用電腦網路作為傳播問卷調查研究工具之可行性。討論的重點包括利用電腦與電腦網路進行問卷調查的相關文獻，網路問卷與郵件、電話、傳真問卷比較之優缺點，網路問卷的發展方法與步驟，以及不同網路問卷形式之比較；最後並針對網路調查提出相關研究議題。

The feasibility of using computer networks as communication survey research instruments is explored. Also outlined is the use of computers and computer networks in survey studies, and a listing of the advantages and disadvantage of network surveys as compared with mail, phone and fax surveys, as well as a description of the development steps of network surveys, and a comparison of differences in network survey forms. Research issues are also discussed.

電腦網路，傳播問卷調查

computer network，communication survey research

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電腦網路與傳播問卷調查.pdf