數位時代的光影盒子：臺北金馬影展的場景與文化意義
Cinema in the Digital Age：u The Scene and Cultural Meaning of Taipei Golden Horse Film Festival

黃俊凱

金馬影展是台灣歷史最悠久也最具規模的影展，影響許\多台灣影迷和電影工作者。然而，當前早已經邁進媒介解放的年代，各種影像符號正以前所未有的速度流通，加速社會結構迅速轉型。對電影的消費上，閱\聽人擁有更多元、方便迅速的管道。新科技的出現也讓閱\聽人的接收行為、感知模式也有所更迭。
當面對數位影像繁殖的潮流時，傳統媒介和閱\聽人之間的互動關係正在微妙的改變，舊有媒介的存在意義也產生轉向。因此，在這樣的時空背景之下，本研究將從數位時代的金馬影展迷為參照點，從他們的觀影經驗出發，進一步地以空間作為研究座標，將電影院視為一種媒介物，按圖索驥，展開本研究的時空縱深。
本研究透過深度訪談和田野調查，從微觀的迷研究去捕捉社會文化的脈動，了解置身在光影盒子中的金馬影展迷，如何詮釋自身參與影展的行為和意義；金馬影展迷在電影院的觀影經驗對影迷們的特殊性。透過這些提問，本研究嘗試提出，在媒介解放時代，金馬影展和電影院存在的文化意義。

Taipei Golden Horse Film Festival has its long history, which exerts a
great influence on many filmmakers and cinephiles in Taiwan. However, the
traditional media is moving into an era of emancipation. Not only does it
accelerate the flow of image, symbol and culture, but such transformation
has also prompted the reconstruction of society. As a consequence, audience
can now enjoy the film culture in a more diverse and more convenient way,
and with the emergence of digital technology, the reception and perception
of the audience have undergone a dramatic change.
Under the trend of digital propagation, the interaction between
traditional media and audience also starts to change. The existence of old
media has been given a new definition. Therefore, this present study will
employ audience’s embodied experiences as a blueprint and take the cinema
as a material object. This study adopts qualitative methodology, including
in-depth interview, field study and secondary data analysis. Finally, this
study will propose the finding and reflection on the cultural meaning of
cinema and film festival in digital age

金馬影展、電影院、迷研究、影展迷

Taipei Golden Horse Film Festival, Film Festival, Cinema, Fan, Cinephile

2012.07.08

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黃俊凱_全文_數位時代的光影盒子：臺北金馬影展的場景與文化意義.pdf