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篇名 限時動態如何讓人愛不釋手? 探討暫時性社群媒體之線上自我揭露行為
Why are people passionate about Instagram Stories?The effect of ephemeral social media on online self-disclosure behaviors
作者 楊喬文
中文摘要

 過去研究認為,暫時性社群媒體可降低用戶隱私顧慮並提升愉悅感。故本研究以

隱私計算理論,探討 Instagram 限時動態如何透過隱私、愉悅感影響不同社交焦慮
程度者的自我揭露行為,並針對限時動態發文數量、誠實度以及正負面進行討論。
研究發現,Instagram 限時動態可降低「隱私顧慮」並提升「愉悅感」,與過去學者
結論相同。然而,社交焦慮的調節作用僅存在訊息揭露誠實度的部分。整體而言,
用戶在限時動態的發文次數增加、內容較正面且真實。
英文摘要
Recently, people suggest that the ephemeral social media can reduce privacy
concerns and enhance the sense of enjoyment while using social media. Based on
Privacy Calculus Theory, the study investigate the effect of two crucial elements
-privacy and enjoyment- on three dimension of self-disclosure behaviors between
Instagram Stories users with different social anxiety tendencies. The research
found that social anxiety only moderate the effect of the honesty dimension of
self-disclosure. Moreover, Instagram Stories would provide more enjoyment and
reduce privacy concern, which corresponds with former researches. Overall, people
disclosure more on Instagram Stories, and the content of posts tend to be more

positive and authentic. 

中文關鍵詞 暫時性社群媒體、Instagram 限時動態、隱私顧慮、愉悅感、自我揭露、社 交焦慮
英文關鍵詞 Ephemeral social media, Instagram Stories, Privacy concerns, Enjoyment, Self-disclosure, Social anxiety
發表日期 2018/06/30
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