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篇名 數字媒體時代受眾對「假新聞」的認知與辨識
Audiences’ Perception and Authentication of “Fake News” in the Digital Age
作者 胡楊 王嘯
中文摘要
「假新聞」近年來成為全球性的議題,數字時代的「假新聞」亦體現出一些新的
特點。本研究選取中國大陸地區的在讀大學生作為考察對象,基於焦點小組訪談和
網路問卷(N=291),關注中國的新聞受眾如何理解「假新聞」以及如何辨識新聞的
真偽。研究發現,在數字媒體時代,中國的新聞受眾對「假新聞」的理解較為寬泛,
也體現出不同於西方語境的特點。在認知方面,我們提出了一個概念框架,從事實、
呈現和動機三個維度來衡量「假新聞」之假。在辨識方面,研究發現,受眾主要通
過兩種方式來辨識新聞的真偽:依賴自身的知識儲備和在報導文本之外尋找更多的

資訊。我們對這兩種方式也做了具體的闡釋。 

英文摘要

 “Fake news” has become a global issue over the past few years. And it has displayed

some new characteristics in the digital age. Based on focus group interview and
online survey (N=291) targeting at university students from Mainland China, this
study explored how news users in China conceptualize and operationalize “fake
news” and how they authenticate a news item when feeling puzzled. We found
that the Chinese audiences actually understood “fake news” in a much broader
way, which was also different from that in the western contexts in some aspects.
In terms of perception, we proposed a conceptual framework consisting of three
dimensions, fact, presentation, and intention, to explain the perceived “fakeness”
of a news item. Regarding audiences’ act of authentication, we identified two major
approaches, relying on one’s own knowledge base and seeking for more relevant
information outside of the journalistic texts. And we also elaborated in detail on
these two approaches.
中文關鍵詞 假新聞、焦點小組、認知、數字新聞
英文關鍵詞 fake news, focus group, perception, digital journalism
發表日期 2018/06/30
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