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篇名 相信我,我是「真」的柯文哲: 從「本真性」觀點探討社交媒介的政治人物形象
Trust Me: I’m ‘Authentic’ Ko Wen-je Authenticity in Political Discourse of Social Media
作者 江建璁
中文摘要

 在數位匯流的今日,政治人物以社交媒體與選民直接互動,表現出「真誠」或 「真

性情」之形象,以獲取選民信任。本文關切的是,政治人物究竟如何建構「真」的
形象?而「真」意味著什麼?本文以「本真性」為出發點,柯文哲 Instagram 發文
為例。本研究發現,柯文哲「排除」政治社會實踐;「強化」其個人的感受,凸顯「偽
後台」的「平民化本真性」面貌。同時柯文哲運用「#」,亦表達其個人感受之意,
創造網路社群的互動,建立「相信我,我是真的柯文哲」的認同。
英文摘要

 In contemporary political communication, authenticity has become a

buzzword, politician using social media impression management and discourse
representations for being as authentic, genuine, and real. But what does it mean
to be authentic, particularly an authentic politician? In this paper we study
impression management by Taipei Mayor Ko Wen-je on Instagram post to explore
what the notion of ‘authenticity’ stands for social media studies. In particular,
we draw attention around authenticity on social media, and how discussion of
politician through socially mediated processes or ‘Pseudo-backstage’ representation
to construct ordinariness, predictability, spontaneity and imperfection. We argued
that a politician through the construction of ‘Trust me, I’m authentic’’ to gain
democratic recognition and engagement with public audiences.
中文關鍵詞 本真性、真、政治人物形象、Instagram、偽後台、柯文哲
英文關鍵詞 Authenticity, authentic, Pseudo-backstage, Instagram, Ko Wen-je
發表日期 2018/06/30
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