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篇名 注意力保衛戰: 彈幕影片之媒介訊息特質對注意力與沉浸感的影響
The Battle for Attention: The Impact of Danmaku Video's Mediated Message on Attention and Flow Experience
作者 陳貞雅
中文摘要

 即時評論工具「彈幕」,以動態且大面積覆蓋於影片畫面的呈現形式,提供觀看

線上影音的閱聽眾一個互動的場域。然而,彈幕的資訊呈現形式,無疑是在原先即
涵蓋「影」與「音」兩大聲光要素的影片中,增添了另一種可能施加認知負荷的元
素。本研究透過操弄彈幕出現與否之影片結構特徵,以認知負荷為中介,影片內容
類型為調節變項,研究其對觀影沉浸感所帶來的影響。分析結果顯示,彈幕影片確
實比一般影片施予觀影者較大的認知負荷,並且降低其觀影的沉浸感,但內容類型
的差異於其中雖有影響,卻未發揮調節作用。
英文摘要

 “Danmaku ”, as a real-time commentary tool , overlays on the screen of online

video with dynamic comment marquee which sent by viewers. Danmaku provides
the field that people can interact with other audience, however, it also possibly
increases the cognitive load when people watches video, besides images and voice.
In order to understand what the difference of video-watching experience made by
Danmaku, the research manipulated the structural features of online video, placed
cognitive load as mediator and type of video content as moderator. The experiment
result indicated that Danmaku video actually brought greater cognitive load to
views than normal video, and decrease the flow experience of watching video. In
addition, the different content type also influences the flow experience, but not
reach effect of moderator.
中文關鍵詞 注意力、彈幕、沉浸感、認知負荷、結構特徵
英文關鍵詞 attention, Danmaku, flow experience, cognitive load, structural features
發表日期 2018/07/01
授權狀況 已授權
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