2018年年會論文 | 返回論文列表 |
篇名 媒體素養作為健康傳播的校園實踐行動
Media Literacy as Action of Campus Practice in Health Communication
作者 李明穎
中文摘要

 在高度發展的現代社會中,現在人幾乎無所不在地接觸媒體傳來的各式各樣健康

訊息,如何讓民眾具有良好的媒體素養,促使健康行為改變,已經成為健康傳播中
重要課題。本計畫在推動健康傳播中媒體素養教育的校園紮根,以中部地區國高中
為實踐場域。本計畫發現,校園教學實踐行動有助傳播科系學生增加利他健康行為
/ 社會行銷的推廣經驗,也能提升通識課程學生的學習興趣。因此,媒體素養可以
成為跨領域知識的重要中介工具,但如何拿捏知識內容的深淺程度,在教學實踐行
動是項不小的挑戰。
英文摘要

 In highly development of contemporary society, people receive various health

messages from anywhere. The ways of empowering people’s media literacy on
health issues and further promoting health behaviors and living styles have
become important issues in health communication. The aim of this project was
to help media literacy education of health communication taking root in campus.
The project designed a teaching action plan and trained few University students to
teach young people on media literacy of health communication in high and senior
high schools in central Taiwan.
The project found out that such a teaching action plan benefited the students from
Communication major to increase their experiences of social marketing in health
issues. Also, learning motivation of the students from General Education courses
were inspired. Therefore, this project argued that media literacy could act as an
important medium which connected interdisciplinary knowledge. However, the
degree of interdisciplinary knowledge was a big challenged for the teaching action
plan.
中文關鍵詞 媒體素養、健康傳播、教學實踐行動、跨領域知識
英文關鍵詞 health communication, interdisciplinary knowledge, media literacy, teaching action plan
發表日期 2018/07/01
授權狀況 已授權
全文下載 媒體素養作為健康傳播的校園實踐行動