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篇名 解析文化創意產業的媒體神話:Van Gorp 框架化 分析取徑
Media Construction of Cultural and Creative Industries Van Gorp Approaches to Framing Analysis of News
作者 劉蕙苓
中文摘要

 文化創意產業是民眾耳熟能詳的名詞,但它不只是名詞,也兼具公共政策與議題

特性。自 2002 年政府推動此政策至今已逾十五年,媒體如何建構它,影響著我們
對此的認知及評價。媒體框架建構是動態過程,本研究以 Van Gorp 所發展框架包
裹(frame package)與矩陣(matrix)來分析 2002-2016 之相關新聞,以了解媒體建
構的偏向、特性及其所隱含的文化意義。本研究發現,文化創意產業成為台灣社會
「轉型」「再生」的代名詞,是沒落產業與地區的「救星」,經濟轉型的「解方」。
自 2002 年推動此政策以來,媒體用大量「翻轉現狀」的故事典範,來支撐其正面
論述的正當性,反而對文創帶來的社會反思欠缺多元的討論;終其結果,文化創意
產業成了社會的「神話」!
英文摘要

 Cultural and creative industries have not only become a familiar terminology in

Taiwan to the general republic, but also an important policy and public agenda.
Media play an important role for the construction of perception and evaluation of
cultural and creative industries. This research will examine news about cultural and
creative industries from 2002 to 2016, employing Van Gorp’s (2010) framing analysis
method, which emphasis on reconstruction of frame packages and the relationship
between frame package and culture value. The results of the study disclose cultural
creative industries has become an icon of Taiwan society "transformation" and
"regeneration" and a savior to declining industries and areas. The media have
massively used "flipping" stories to justify the positive statements but failed to
reflect the possible negative impacts brought by development of the industries.
Consequently, cultural creative industries have become a "myth" of the society.
中文關鍵詞 文化創意產業、媒體建構、框架化分析、框架建構
英文關鍵詞 cultural and creative industries, media construction, framing analysis, news frame
發表日期 2018/07/02
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