This study aim to observed the advertisements during 2009 The World Games in Kaohsiung
and 2017 XXIX Summer Universiade in Taipei, trying to see what the mega sports games cover
the city image and Topopornographic. Results show that 2009 The World Games in Kaohsiung
shown really specific local culture, industries, and city government, 2017 XXIX Summer
Universiade in Taipei shown abstract city image. Comparing with people’s political identities
at both time, nation is not the main absence in people’s mind, but after a party alternation,
advertisements are shown lots of elements about Kaohsiung and City government during The
World Games, same as 2009, Summer Universiade in Taipei also held after a party alternation
but a more tension cross-straits relationship, advertisements interpreted Taipei and Taiwan as
our homeland to fill the identity absence.